W4K intends to implement the following advertising programs within the next year:

1.	Place cooperative advertisements in the Sunday circular inserts distributed by the major discount retailers such as Smart-Mart, MegaDeal, and the ToyWorld Super Store on a quarterly basis. 
	
2.	Overhaul Internet Web site to reflect new positioning of education as well as entertainment.

3.	Create and distribute shelf talker displays to new retail locations.

4.	Place advertisement in Parent’s Today Magazine.